About Us

About Us!

the Real Sports shop first opened in 1976 in the Cathedral City of St. Albans, Hertfordshire. The shop is located on the busy High Street within 150 metres of the Cathedral. The traditional values of quality service and a friendly, welcoming atmosphere are key to the stores success. The shop has forged strong links with many local Clubs and Schools and is keen to build & develop these further.

the Real Sports shop in Watford was opened in 1978 and is the largest store in the group. It is located in Charter Place, Watford's original shopping centre. The thriving covered market is nearby and the store is within 50 metres of the Harlequin Centre.

The Amersham branch, formerly called Insport, was taken over by the Real Sports shop in 1995 and is situated in Amersham On The Hill. the Real Sports shop has continued with the theme of being a genuine and traditional sports shop in Amersham.

Ski & Cricket is a new venture inaugurated in the summer of 2000. Situated at Willows Farm Village, London Colney - follow signs to Open Farm off J22 on the M25. During the summer months the 1500 sq. foot unit is practically dedicated to the Cricket market – the widest range of Footwear, Equipment and Accessories are available. Then in September it all changes and the unit is transformed into a Skiers paradise – many major clothing brands on offer – come and see for yourself! Throughout the winter you can still get your cricketing needs looked after and likewise for Ski in the summer – the ultimate specialist.

In 2006 the company then took on a new venture and became the official retailer for Saracens Rugby Football Club. Saracens, an established Premiership Rugby Club, can boost the names of many great players inlcuding World Cup Winners Richard Hill and Kyran Bracken. Being official retailers for the club the company helps provide merchandise for the club and produce a retail outlet on match days for the clubs supporters.